The #1 reason why you may want to use Facebook for marketing is the “reach” factor.
With 2.41 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network.
However, as Facebook grew with time, and as more and more users (and brands) started leveraging it, the competition for attention grew along with it.
Which is why the average organic reach for a Facebook page has dramatically gone down and continues to dwindle.
Yes, there are ways to improve your Facebook organic reach, but if you want quicker and more definite results, the answer is Facebook advertising.
Because the platform has clearly evolved from “build an audience organically” to “pay to play” over the years.
Facebook advertising is growing, and it is here to stay.
One quick look at the stats, and you’ll understand the true power of Facebook ads, and how they can help your business make money.
With a whopping 93% of marketers depend on the platform for their advertising needs.
It’s working out great for all those who are taking a strategic approach. And those who are willing to experiment their way to success.
Having said that, getting a high ROI with Facebook ads is not as easy as it sounds.
You need to implement Facebook ads best practices and consistently work on your campaign.
This doesn’t mean it’s rocket science. But it still has a number of variables that you need to get right.
Whether it is targeting your ads or choosing the correct format, you can’t ignore the important areas.
Or else you’ll simply end up losing more than you gain.
The fact is, Facebook doesn’t have to be a tool that loses you money.
Rather, it can help you get the most out of your advertising budget if you can keep tweaking your campaign to improve it.
Just make sure you follow our Facebook ads best practices that we are going to share with you.
Let’s now look into 7 Facebook ads best practices that not only help drive targeted results, but also bring down the chances of failure.
First and foremost, you need to be clear on who exactly you are targeting.
The idea is to reach only those users that will be interested in what you are offering. You want to connect to users who…
Targeting the right users is one of those Facebook ads best practices that is often taken for granted.
Mainly because brands feel the more people they reach, the better results they’ll get.
But keep in mind that big numbers won’t take you far if your ROI is poor.
Most of the time, having a clearly defined audience makes more sense, neither too broad, nor too narrow.
In order to make targeting work, it’s important that you, as a brand, understand…
With the right amount of research, you should be able to find answers to the above questions.
You can also leverage Facebook’s Audience Insights to know your target audience better. Analyzing this data will allow you to…
Remember, knowing your audience well goes a long way when it comes to running successful Facebook ads.
So spend time understanding who you are targeting and why.
Facebook ads are popularly known for being visual. I’m sure you can imagine a Google ad without an image, but not a Facebook ad.
There’s no doubt about the importance of using the right images in Facebook ads. They can make or break your campaign.
In fact, according to HubSpot, those successful Facebook ads have almost the same elements. Their images were:
You should also choose the right colors to elicit the right emotions from your target audience.
In another study, it was shown that 85% of consumers say that color has a strong influence on their purchasing decision.
However, a good image is useless if it isn’t accompanied by an equally good copy.
Your investment in Facebook advertising will only be worthwhile when your ad actually makes an impact.
Relevant and powerful copywriting not only helps you get more clicks to your site but also gives direction to users.
You could call it one of the most important Facebook ads best practices.
There are three things that your Facebook ad copy needs to do to work:
When you have the above three elements in your copy, it’s easy to make a strong connection with your audience.
It also gives them the exact information they need to take action. Making it an integral part of a profitable Facebook ad.
Here are three simple ways to write better converting Facebook ad copy…
Getting the right visual for your Facebook ad may seem like a struggle, especially when you’re into B2B marketing.
As a result, a lot of businesses don’t take their visuals seriously and put up an image just for the heck of it.
They don’t think much on whether the visual goes with ad copy or not.
But using an image that is irrelevant to the ad copy is a mistake that can cripple your campaign.
It doesn’t give Facebook users the experience they deserve.
The last thing you want is to confuse people who you are targeting with your ad.
And that’s exactly what happens when the image and copy don’t match. Which naturally leads to a lower response rate and a poor ROI.
Take a look a this Facebook ad where the image is in sync with the copy.
Successful Facebook ads don’t try to achieve too much. They’re laser-focused on achieving one single goal.
This is why it’s important that you have a call-to-action or CTA that resonates with your main goal.
Whether you’re trying to generate more leads or achieve higher sales, you have to direct your users to a clear call-to-action.
Even well-designed Facebook ads can fall flat without a proper CTA. So spend time coming up with the right one.
Some of the best ad copies written use simple language without complicating things.
Your copy’s purpose is to convince people to take action, not impress them with your language skills.
Remove any verbosity and aim to write your Facebook ad in a way that your audience can understand.
Anyone seeing your ad should have no problem knowing:— Your offer and what it is exactly about…
…The benefits that they can get from it— What action you want them to take
Remember, the easier your Facebook paid ads are to understand and connect to, the more response you will receive.
Here’s an example of an ad that gets many things right, including the use of language.